The Step-by-Step Wix Website Redesign Checklist

Transform your outdated Wix site into a high-converting, SEO-friendly powerhouse

Introduction: Why Redesigning Isn’t Just About a Fresh Look

When was the last time you gave your website a real check-up? Many business owners assume that a redesign is all about colors, fonts, and images — but in reality, it’s much more strategic than that.

A website redesign is an opportunity to rebuild your brand’s digital foundation. It’s about enhancing user experience (UX), boosting performance, improving SEO visibility, and driving more conversions.

At WixLegendPro, we’ve seen countless businesses breathe new life into their online presence simply by following a well-structured redesign process. Whether your site feels outdated, loads slowly, or simply doesn’t convert — this guide will walk you through every essential step to transform it.

Step 1: Audit Your Current Website

Before diving into a redesign, you need to understand what’s working — and what’s not.

🔍 What to Review:

• Analytics Data — Check which pages attract visitors and which ones have high bounce rates.

• User Behavior — Tools like Hotjar or Wix Analytics reveal where users drop off.

• SEO Performance — Evaluate keywords, rankings, and meta descriptions.

• Content Quality — Identify outdated or irrelevant text, broken links, or missing calls to action.

Step 3: Map Out the User Journey & Wireframe

This is where strategy meets creativity.

Mapping out the user journey ensures visitors can easily find what they’re looking for. Start by visualizing how users move from your homepage to contact or checkout pages.

Then, create wireframes — basic blueprints that show where content, buttons, and images will go.

✏️ Focus on:

• Clear navigation menus

• Consistent layout

• Strong, visible CTAs (calls to action)

• Mobile responsiveness

Step 4: Content & SEO Strategy

Even the most stunning design won’t matter if your content doesn’t connect.

📝 Optimize Your Copy:

• Refresh outdated text with modern, persuasive language.

• Highlight benefits over features.

• Include emotional triggers that build trust.

🧠 SEO Essentials:

• Use keyword-rich headings (H1, H2, H3).

• Write descriptive meta titles and descriptions.

• Add internal links to related pages.

• Compress and rename images (e.g., “wix-seo-redesign-checklist.jpg”).

Step 5: Visual Design & Branding

Now that structure and content are set, it’s time to make your site look amazing.

🎨 Key Elements to Focus On:

• Color Palette: Choose colors that reflect your brand identity.

• Typography: Stick to two complementary fonts — one for headings, one for body text.

• Imagery: Use authentic, high-resolution images. Avoid generic stock photos.

• Consistency: Ensure buttons, icons, and design patterns match across all pages.

A strong design builds credibility. According to research, 75% of users judge a business’s credibility based on website design — so this step is not just aesthetic; it’s psychological.

Step 6: Develop, Test, and Optimize

This is where your redesign becomes reality.

🧩 Checklist for Development:

• Set up your site structure in Wix.

• Add all approved content and visuals.

• Install any needed apps (chatbots, booking, analytics, etc.).

• Implement 301 redirects to maintain SEO from old pages.

Once your new design is live on a staging domain, it’s time to test.

🧪 Test On:

• Devices: Desktop, tablet, and mobile.

• Browsers: Chrome, Safari, Edge, Firefox.

• Performance: Check loading speeds via Google PageSpeed Insights.

• Accessibility: Ensure readability and color contrast for all users.

💡 Pro Tip: Always launch quietly first — let your team test it internally before making it public.

Step 7: Launch & Post-Launch Monitoring

Congratulations — your redesigned Wix site is ready to shine! But the work doesn’t end at launch.

Monitor performance closely for the first 30–60 days.

📊 What to Track:

• Traffic growth and user engagement

• Conversion rates

• Page load speed

• Bounce rate trends

• SEO ranking shifts

Use these insights to tweak and improve over time. Continuous optimization ensures your site keeps performing better, month after month.

Step 8: Ongoing Maintenance & Support

A website is like a living system — it requires care.

Routine maintenance prevents issues like broken pages, outdated plugins, and SEO decay.

At WixLegendPro, we offer monthly maintenance plans that include:

• Regular backups

• Plugin & app updates

• SEO tracking

• Performance optimization

• Security monitoring

With ongoing support, you can focus on your business while we ensure your site stays in peak condition.

Step 9: Announce Your New Website

Don’t forget to celebrate your new digital presence!

📣 Promote Your Launch:

• Send a newsletter to your mailing list.

• Post on social media with before-and-after visuals.

• Run a short-term promotion or discount.

• Submit your new site to Google Search Console and Bing Webmaster Tools.

💡 Pro Tip: Encourage loyal customers to share your site — word-of-mouth still works wonders!